The Craving Brain
'Just One More': The Psychology of Addiction
A course on the science behind the descent into addiction. Understand how the brain is hijacked, why willpower isn't enough, and the psychological forces that drive addiction-related behavior.
This Course Is For You If...
✓ You are a professional (therapist, social worker, coach) seeking a deeper understanding of addiction.
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✓ You have a loved one struggling with addiction and want to understand the 'why' behind their behavior.
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✓ You are in recovery and wish to deepen your knowledge of the science behind your journey.
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✓ You are a curious individual interested in the intersection of neuroscience and human behavior.​
The Frustration of Misunderstanding
The Willpower Myth
The common belief that addiction is a moral failing or a lack of willpower, leading to judgment instead of understanding.
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The Paradox of Addiction-Related Behavior
The confusion and pain of watching someone act against their own best interests, seemingly without reason.
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The Cycle of Blame
The damaging dynamic where a lack of knowledge leads to blame, shame, and further entrenchment in the addictive cycle.​
The Opportunity for Insight
Gain Scientific Clarity
Understand the descent into the pit of addiction by learning the neurobiology of the hijacked brain, and gain crucial insights into what the climb out truly entails.
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Develop True Empathy
Move beyond judgment by learning the psychological defense mechanisms and cognitive shifts that define the addict's mindset.
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Act with Informed Compassion
Use this deep knowledge to inform more effective, compassionate, and supportive interactions with those who are struggling.
Your Expedition: Course Curriculum
01
The Paradox & The Pleasure Center
Explore the core conflict of addiction, the discovery of the brain's reward system, and the powerful role of dopamine.
​02
The Hijacked Brain
Learn how the brain adapts to addiction, the critical shift from seeking pleasure to avoiding pain, and the anatomy of a craving.
03​
The Addict's Mindset
A deep dive into the psychological defenses, cognitive distortions, and altered locus of control that perpetuate the addiction cycle.
04​
The Two-Way Relationship & The Path Forward
Examine the symbiotic relationship between the addict and the addiction, the influence of social pressure, and how recovery involves rewiring the brain.
Disclaimer: The 'Craving Brain' course provides educational information on the psychology of addiction.
It is not a substitute for professional therapy or medical advice. This course does not provide psychological, psychiatric, or addictology diagnosis or treatment.
If you or someone you know is facing a crisis, please consult a qualified healthcare professional.
Practicalities:
Language: ENGLISH
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#sessions: 4 (±2h each)
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Date(s): TBD 2025
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Time: 16:00-19:00
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Where: Secure Online Platform (zoom)
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Price: € 149/person
Who Will Benefit From This Course?
Craving Brain is designed for anyone who wishes to move beyond judgment by understanding the descent into the 'pit of addiction'—exploring both the science of the Craving brain and the psychology of addiction-related behaviors.
Family & Loved Ones:
Individuals seeking to understand the "why" behind an addict's behavior, moving beyond frustration to informed empathy.
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Individuals in Recovery:
Those on their own recovery journey who wish to explore the psychological and neurological roots of their experience.
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Professionals in the Field:
Therapists, counselors, social workers, and coaches who want to deepen their scientific understanding of addiction.
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The Curious Mind:
Anyone with a keen interest in human behavior, psychology, and the science of the brain.
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F.A.Q.
Is this course only for professionals?
Will this course teach me how to 'fix' someone?
While it is ideal for professionals, the course is designed to be accessible to anyone with a serious interest in the psychology of addiction. We explain complex topics in a clear and understandable way, without requiring a scientific background.
This course is educational. It is designed to give you a deep and compassionate understanding of the forces driving addiction. While this knowledge is invaluable for more effective communication, the course does not provide intervention or treatment strategies.
Ready to Transform Your Perspective?
Join us on this journey to gain scientific clarity and act with informed, compassionate empathy.
Disclaimer: The 'Craving Brain' course provides educational information on the psychology of addiction.
It is not a substitute for professional therapy or medical advice. This course does not provide psychological, psychiatric, or addictology diagnosis or treatment.
If you or someone you know is facing a crisis, please consult a qualified healthcare professional.